In a competitive city like Dubai, where quality and consistency are often hard to find, ShineOn has quickly carved out a reputation for bringing a refreshing change to the home service industry. Established just a year ago, the company has already proven itself as a top-tier provider for residents who demand more than just the basics. With a commitment to precision, reliability, and a customer-first approach, ShineOn is not only delivering services but transforming how home care is approached in Dubai.
The Vision Behind ShineOn
ShineOn was founded with a clear mission: to redefine what it means to offer premium home services. Co-founders Nacer Barazite, a former professional footballer with Arsenal FC, and Walid Choua, a seasoned cleaning industry specialist, saw a gap in Dubai’s market. The need for dependable, high-quality home services was clear, but few companies seemed to be filling it. The pair decided to combine their expertise and bring a new level of professionalism to the industry—introducing standards that Dubai had rarely seen.
The secret to their success? A combination of European standards and a relentless focus on customer satisfaction. While many companies might promise punctuality and quality, ShineOn delivers these as core values, ingrained in every service they offer.
Scaling Quality Without Compromise
Starting with just four employees, ShineOn has expanded rapidly, growing into a team of 16 skilled professionals within its first year. But this growth hasn’t been random—it’s been deliberate. ShineOn’s expansion reflects a strategic focus on meeting the demands of its discerning clients, who expect nothing less than top-quality service.
In its early days, ShineOn offered general cleaning services. But with demand surging, the company soon branched out into more specialized offerings, including:
- AC Duct Cleaning
- Expert Floor Polishing
- Water Tank Sanitation
- Comprehensive Furniture Cleaning
The decision to expand came from listening to customer needs and identifying gaps in the market. Each new service was introduced with the same dedication to quality that defined ShineOn from day one.
Precision, Not Just Punctuality
Punctuality is a word that’s often thrown around in the service industry, but for ShineOn, it’s more than just arriving on time. It’s about being precise—offering the right service at the right time, executed flawlessly. For clients in Dubai, this is a breath of fresh air. In a city where missed appointments and half-finished jobs are all too common, ShineOn stands out for its dedication to doing the job properly, the first time around.
Rather than functioning as a faceless marketplace, ShineOn is built around its people. Each employee is directly trained by co-founder Walid Choua, ensuring that every member of the team delivers the same level of meticulous care that clients expect. This hands-on approach to training and development is rare in an industry where outsourcing is the norm, but it’s key to ShineOn’s success.
Creating Long-Term Customer Relationships
At ShineOn, the focus isn’t just on delivering a one-off service; it’s about building long-term relationships with customers. This means going beyond the immediate task at hand and ensuring that clients feel genuinely valued. From the initial booking process to post-service follow-ups, every interaction is carefully crafted to provide a seamless, hassle-free experience.
ShineOn offers a 100% satisfaction guarantee—a bold statement that reflects the company’s confidence in its work. If for any reason a client isn’t happy with the service provided, ShineOn makes it right, whether that means revisiting the property or offering a full refund. This customer-first approach has quickly earned the company a 5-star Google rating and a loyal client base that continues to grow.
A New Standard for Home Services in Dubai
ShineOn isn’t just another service provider; it’s a company on a mission to elevate the entire home service industry in Dubai. With plans for future growth, ShineOn is looking to set new benchmarks not only in cleaning but in all aspects of home care.
As the company continues to expand its offerings, the focus remains on delivering high-quality, consistent services that Dubai’s residents can rely on. By maintaining its core values of precision, reliability, and customer satisfaction, ShineOn is well on its way to becoming a market leader in Dubai’s fast-paced and demanding environment.
The Road Ahead
Looking ahead, ShineOn has its sights set on becoming a household name for home services in Dubai. With a clear vision and an unwavering commitment to its customers, the company is poised for even greater success in the years to come. Whether it’s through expanding its service offerings or increasing its presence in new neighborhoods, ShineOn is focused on one goal: transforming how home services are delivered in Dubai.
